Grace Blue, now part of the AI-powered talent advisory Sinecure, Inc., has relocated Helen Duffy from Singapore to its global headquarters in New York. Her role will be to expand the firm’s marketing services and agency practice in North America, with continued oversight of APAC, as well as developing Grace Blue’s US product.
Helen began her Grace Blue career in London in 2011 and then moved to Singapore in 2014 to set up the firm’s presence in the region. During her time there she built and led the Asia-Pacific operation, partnering with agencies and consumer brand clients to appoint leadership teams across Australia, New Zealand, China, Singapore, India, Japan, and Southeast Asia.
Jay Haines, Global President and Founder, Grace Blue said: “Helen and I have worked together in various guises for the last 25 years, 14 of those at Grace Blue. She comes to us in New York with a track record of supporting our global clients all over the world on critical leadership searches. Her skills as a practitioner and her capability in the marketing services category bring expertise at a time of great transformation for Grace Blue, Sinecure, and the broader marketing industry. And her global perspective and knowledge is a key asset as we continue to evolve our business to support the ever-changing needs of our clients in the US and globally.
Helen Duffy, Partner, Grace Blue said: “Having the chance to work in my third global region with Grace Blue is a huge thrill and a great privilege. I have loved building the Grace Blue brand and business in APAC, and that will continue with the many wonderful clients and candidates we have worked with over the last decade. Of the future, the North America market, and its global influence, is an exciting, incredibly dynamic prospect given the innovation, transformation, and growth. I can’t wait!”.
Grace Blue will continue to retain a strong presence in Asia-Pacific working with its Grace Blue consultants and partners on the ground in the region where it has supported clients and candidates since 2014.