- Retailers are staffing up on employees to run their advertising businesses.
- They’re looking for people with deep knowledge and relationships with big brands.
- Experts shared which skills people need to land these roles, now and in the future.
Even as the advertising industry braces for layoffs and drops in ad spend, retailers like Walmart, Amazon, and Ulta Beauty are staffing upas they race to build ad-selling businesses. Retail ads are predicted to grow 31% to $41 billion this year. Walmart’s advertising arm Connect, for instance, has more than 700 job listings on its career website ranging from account managers to data scientists.
“There is a talent war going on where everyone is trying to recruit and staff these positions,” said Seth Dallaire, executive VP and chief revenue officer at Walmart. “Candidly, I can’t hire fast enough.”
Jay Haines, founder of Grace Blue, an executive search firm focused on marketing and communications, said that the firm’s work with retail media has grown 50% over the past year and makes up 15% of job searches.
Experts shared the key things people need to break into retail media today and what skill will be in demand as the space matures. […]
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By Lauren Johnson, Business Insider, 19th July 2022